{"id":110604,"date":"2024-07-17T04:05:51","date_gmt":"2024-07-16T21:05:51","guid":{"rendered":"https:\/\/ipos.vn\/chuyen-dao-nhai-thuong-hieu-trong-nganh-fb\/"},"modified":"2025-12-10T15:48:00","modified_gmt":"2025-12-10T08:48:00","slug":"chuyen-dao-nhai-thuong-hieu-trong-nganh-fb","status":"publish","type":"post","link":"https:\/\/ipos.vn\/en\/chuyen-dao-nhai-thuong-hieu-trong-nganh-fb\/","title":{"rendered":"Brand Imitation and Copycat Practices in the F&#038;B Industry"},"content":{"rendered":"<div><em><strong>\u201cRiding the wave\u201d of a popular food trend or a unique business model can be a good way to boost revenue. But blindly copying another brand is a completely different story. It not only damages reputation but can also lead to legal consequences and strong backlash from customers and the community<\/strong><\/em>.<\/div>\n<div><\/div>\n<h2>1.\u00a0From well-known brands that have been imitated<\/h2>\n<div>Not long ago, a shop in Hai Phong called <strong data-start=\"734\" data-end=\"744\">Pha L\u00ea<\/strong> suddenly went viral on social media because its name, logo, and store design looked\u2026 oddly familiar. Many quickly recognized that the visuals were nearly identical to the signature branding of the popular tea chain <strong data-start=\"960\" data-end=\"970\">Ph\u00ea La<\/strong>. Only a few days later, the signboard was quietly taken down. Many speculated whether it had to do with copyright or trademark violations.<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<figure id=\"attachment_84305\" aria-describedby=\"caption-attachment-84305\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-84305 size-full\" src=\"http:\/\/ipos.vn\/wp-content\/uploads\/2025\/08\/1-1-2.jpg\" alt=\"\" width=\"1600\" height=\"1200\" \/><figcaption id=\"caption-attachment-84305\" class=\"wp-caption-text\"><em>The &#8220;Pha Le&#8221; tea shop has a name, logo, and color scheme very similar to the original Phe La.<\/em><\/figcaption><\/figure>\n<\/div>\n<div>This is far from an isolated case, especially in the F&B sector. Countless well-known brands have had their business concepts copied, such as C\u1ed9ng C\u00e0 Ph\u00ea, Mixue, Highland, and more. With distinctive brand colors and logos altered only slightly, copycat versions often make it difficult for customers to differentiate real from fake.<\/div>\n<div>Reactions vary widely. Well-established brands with strong customer loyalty often stay silent and focus on improving their products and business operations. Over time, as customers become disappointed with low-quality imitations, they naturally stop supporting them.<\/div>\n<div>\n<p data-start=\"1717\" data-end=\"1789\">However, many cases escalate into legal disputes and claims for damages.<\/p>\n<p data-start=\"1791\" data-end=\"2248\">Around 2018\u20132019, when the retro subsidy-era concept of <strong data-start=\"1847\" data-end=\"1862\">C\u1ed9ng C\u00e0 Ph\u00ea<\/strong> became a nationwide phenomenon, countless caf\u00e9s emerged with similar d\u00e9cor, logos, and even operational styles. At the time, C\u1ed9ng C\u00e0 Ph\u00ea stated they were taking serious action against stores infringing on their brand rights by surveying the market, working with violators, and filing complaints with the Intellectual Property Office. They committed to protecting their brand long-term.<\/p>\n<\/div>\n<div><\/div>\n<div>\n<figure id=\"attachment_84306\" aria-describedby=\"caption-attachment-84306\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-84306 size-full\" src=\"http:\/\/ipos.vn\/wp-content\/uploads\/2025\/08\/2-1-4.jpg\" alt=\"\" width=\"1600\" height=\"1200\" \/><figcaption id=\"caption-attachment-84306\" class=\"wp-caption-text\"><em>A coffee shop was once criticized for plagiarizing the concept of Cong Cafe.<\/em><\/figcaption><\/figure>\n<\/div>\n<h2>2. Consequences shop owners never expect<\/h2>\n<div>\n<p data-start=\"2304\" data-end=\"2682\">The first victims of brand imitation are, of course, the original businesses. Their reputation takes a hit, and customers may misunderstand the system, product quality, or service standards when their experience at a copycat shop is inconsistent\u2014leading to loss of trust and goodwill. The damage extends beyond customers and can affect business partners and franchisees as well.<\/p>\n<p data-start=\"2684\" data-end=\"2988\">For those who choose to copy a brand concept, there may be short-term benefits: attracting curious foot traffic, drawing customers who mistake them for the \u201creal\u201d brand, saving costs on branding and marketing, or leveraging the original brand\u2019s popularity.<br data-start=\"2940\" data-end=\"2943\" \/>But the long-term consequences can be severe.<\/p>\n<\/div>\n<div><\/div>\n<h3>Legal trouble<\/h3>\n<div>Not all original brands choose to stay silent. Trademark ownership is a highly sensitive issue that directly impacts long-term business. Legal disputes and compensation claims are common. Beyond reputational damage, offenders may also face large financial penalties\u2014and their future business ventures may be affected.<\/div>\n<div><\/div>\n<h3>Customer backlash<\/h3>\n<div>Once customers discover the shop\u2019s unethical behavior, backlash is inevitable. Today\u2019s consumers are more aware of branding and service quality. Many feel deceived when they spend money thinking they are buying from an original brand, only to discover it is an imitation. Such shops are easily added to customers\u2019 \u201cblacklists\u201d and quickly pushed out of the market\u2014especially in the age of social media where negative reviews spread rapidly.<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<figure id=\"attachment_84307\" aria-describedby=\"caption-attachment-84307\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-84307 size-full\" src=\"http:\/\/ipos.vn\/wp-content\/uploads\/2025\/08\/3-1-2.jpg\" alt=\"\" width=\"1600\" height=\"1200\" \/><figcaption id=\"caption-attachment-84307\" class=\"wp-caption-text\"><em>Mixue is also a brand that is frequently counterfeited in the market.<\/em><\/figcaption><\/figure>\n<\/div>\n<h3>Loss of credibility for future ventures<\/h3>\n<div>Many copycat shops have had to close after waves of customer outrage. Some owners try to rebrand, change their business model, or start over entirely. But the stain of past imitation makes it difficult for customers to trust or accept any new venture from them.<\/div>\n<blockquote>\n<div><em style=\"font-size: 16px;\"><strong>Read More<\/strong><\/em><\/div>\n<p><a href=\"https:\/\/ipos.vn\/cach-dang-ky-thuong-hieu-nha-hang-quan-cafe\/\">How to register a restaurant or cafe trademark from A-Z<\/a><br \/>\n<a href=\"https:\/\/ipos.vn\/bi-an-cap-y-tuong-kinh-doanh\/\">What to do when a competitor steals your business idea?<\/a><\/p><\/blockquote>\n<h2>3. What should a brand do when it's an insider?<\/h2>\n<h3>For those who have been plagiarized:<\/h3>\n<div>Immediately after deciding to do business with a new brand, the first thing restaurant owners need to do is: register the brand, create a clear visual identity, and design a consistent concept across all franchise locations&#8230; so that customers can easily recognize the brand and also be legally protected in case of any copyright disputes. Additionally, when there are copycat competitors, it's necessary to clarify the legal aspects, file a lawsuit if the copying goes too far, handle the situation gently, and avoid causing a media crisis.<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<figure id=\"attachment_84308\" aria-describedby=\"caption-attachment-84308\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-84308 size-full\" src=\"http:\/\/ipos.vn\/wp-content\/uploads\/2025\/08\/4-1-3.jpg\" alt=\"\" width=\"1600\" height=\"1200\" \/><figcaption id=\"caption-attachment-84308\" class=\"wp-caption-text\"><em>Ph\u00ea La's move was quite &#8220;gentle&#8221; but enough to warn off dirty competitors.<\/em><\/figcaption><\/figure>\n<\/div>\n<h3>For those about to open a business<\/h3>\n<div>If you're planning to open a business, my advice to you if you want to go the distance and expand in the future is to invest your intellectual capital in your store, from the brand to the products.<br \/>\nAnother important thing is to carefully research whether your ideas overlap with any existing ones. Absolutely avoid copying or unintentionally resembling previous businesses, as this can lead to unnecessary misunderstandings.<br \/>\nAfter finalizing the above steps, go to the relevant authorities to register the trademark for your store.<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<figure id=\"attachment_84309\" aria-describedby=\"caption-attachment-84309\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-84309 size-full\" src=\"http:\/\/ipos.vn\/wp-content\/uploads\/2025\/08\/5-6.jpg\" alt=\"\" width=\"1600\" height=\"1200\" \/><figcaption id=\"caption-attachment-84309\" class=\"wp-caption-text\"><em>Don't skip the trademark registration step when doing F&B business.<\/em><\/figcaption><\/figure>\n<\/div>\n<div><strong>In conclusion:<\/strong> The copying of ideas doesn't seem to be slowing down, especially as large chains are successfully implementing their models, making it the envy of those who want to get rich quickly but are too lazy to invest their intellectual capital. Brand copyright protection needs to be tightened in the coming time. At the same time, from the customer's perspective \u2013 those who directly use the service \u2013 it's important to be vigilant when dining out and strongly boycott establishments that engage in plagiarism in their business practices.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cRiding the wave\u201d of a popular food trend or a unique business model can be a good way to boost revenue. But blindly copying another brand is a completely different story. It not only damages reputation but can also lead to legal consequences and strong backlash from customers and the community. 1.\u00a0From well-known brands that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[591,590,583],"tags":[],"class_list":["post-110604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","category-marketing-en","category-blog-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Imitation and Copycat Practices in the F&amp;B Industry - iPOS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipos.vn\/en\/chuyen-dao-nhai-thuong-hieu-trong-nganh-fb\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Imitation and Copycat Practices in the F&amp;B Industry - iPOS\" \/>\n<meta property=\"og:description\" content=\"\u201cRiding the wave\u201d of a popular food trend or a unique business model can be a good way to boost revenue. 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